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THE PRIOR STORY
Since 1989, Prior has been focused on handcrafting premium products for the snowsports industry. Our aim over the last two decades is to consistently produce boards and skis that stand up to the test of time, as well as the rigorous performance needs of the most dedicated riders and elite athletes.
Shape, length, sidecut, flex, weight, camber, and material composition are all carefully considered and tested in Prior’s factory at the bottom of Whistler Mountain. Our unrivalled access to R&D leads to continuous enhancements of its full lineup of handcrafted boards, skis and splitboards.
From the beginning we at Prior have been driven by the singular goal of making the best boards and skis possible.